Florist Website Design

What it can look like for florists

This Kenanga Florist demo was built by us as an example of the format, not a paid client website. It contains one page: photos of flower arrangements at the top, a catalog grouped by moment such as birthdays, graduations, and condolences, starting prices for each group, and a WhatsApp button that opens a chat containing an order request.

What you get

For florists, the content that usually determines whether people place an order or not is this:

• A catalog grouped by occasion, because people search based on the event, not the type of flower
• Starting prices for each group, along with descriptions of what makes the price increase, such as size and type of flower
• The height or size of the arrangements written in numbers, so that photos are not the only reference
• Order deadline for same-day delivery, written per area for pickup and delivery
• Description of greeting cards: how many lines fit, and until when the text can still be changed
• Shipping costs per area, or at least a description that shipping costs are calculated after the recipient's address is known
• WhatsApp button with a ready-to-ship message that already asks for the date, time, and recipient's address

What we do not recommend at the start: online shopping carts with online payments. A single flower order stores too many things that need to be manually confirmed, ranging from delivery dates and times, recipient addresses that are often only clear after being asked again, card text, to what flowers are actually available in your hands that morning. Checkout that has accepted money for arrangements whose materials are depleted forces you to return the funds while calming down the person whose event is tomorrow.

Pricing for a florist website

A florist with one store is almost always sufficient with the Starter package, Rp 1.500.000, which already includes a domain, hosting, and SSL for the first year. The work takes around 3 days since we receive your complete materials, and the most determining material here is the photo of the flower arrangements that you have actually worked on.

The Business package, Rp 5.000.000 with a work duration of 1 to 2 weeks, is suitable if you have a lot of photos and want to display them prominently without making the page heavy, because in this package the images are stored in Cloudflare CDN. This package also includes a blog, which in the field of flowers is usually used to write about the meaning of arrangements for each event. A comparison of the contents can be found on the package page.

Questions we often get from florists

My bouquet prices depend on the flowers available that day. How do I write that?

Write the starting price for each group, then mention what makes it increase: the size of the arrangement, the type of flower, and imported flowers whose prices follow the supply. Flower buyers are already used to fluctuating prices. What makes them retreat is a page that is completely silent about numbers, because they don't know if their budget is suitable before asking.

I'm worried that customers will protest because what arrives is not exactly the same as the photo.

Write the explanation below the photo, before people order: certain flowers can be replaced with equivalent ones if they are not available, while the size, dominant color, and shape of the arrangement are maintained. One more thing that helps: use photos of your own work, not stock photos from the internet. Buyers who compare the results with photos from other florists are almost certainly disappointed.

Orders for condolences often come suddenly. Can the website help with this?

Create a separate group with a starting price, board size, and ordering time limit per area, because the customers are not in a state to scroll through the catalog. Also, provide examples of text arrangements for the board along with the number of lines that fit. Misspelling the sender's name on the condolence board is the most unforgivable mistake in this job.

I've already sold through Instagram and marketplaces. Do I still need a website?

Marketplaces work for buyers who are already in their application, Instagram works for people who already follow you. What neither of them does is receive people who type your area's name in Google at eleven at night because there's a graduation the next morning. We discuss the comparison in an article about websites versus Instagram for small businesses.

I also serve office orders such as flower boards and weekly table arrangements. Should they be written separately?

It's best to separate them, because the customers are different people. Office administrators ask things that individual buyers rarely ask: can it be billed monthly or not, is there an invoice or not, and who can be contacted if the delivery is late. One short section that answers that saves a long conversation at the beginning.