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Barbershop Website Design

Barbershop customers rarely switch due to price. They switch because they don't know your business hours, or because their favorite barber is on vacation and they only find out after arriving at the location. One page that answers those questions before someone leaves saves them a trip and saves you from responding to chats.

What usually holds barbershops back

People choose a barbershop because of the haircut results, and usually because of a specific barber who is already familiar with the shape of their head. A difference of five or ten thousand is rarely enough to make someone switch if the haircut is suitable. The problem is, haircut results can only be evaluated through photos, and your photos are scattered across posts that sink to the bottom after a few weeks of being uploaded.

Questions that come into the chat are also repetitive: is it crowded now, what time do you close, are you open on Sundays. You answer them in between cutting hair, often late by half an hour, and the person waiting for a response has already gone to another place.

The third obstacle arises when there is a new customer moving to your area. They type the name of their area in Google and compare several places within five minutes while waiting for something. A page that displays a list of haircut prices, photos of results, address, and opening hours gives them enough material to decide right then and there. Social media accounts require them to scroll first and often end without an answer.

What it can look like for barbershops

This Rapi Barbershop demo was built by us as an example of the design, not a paid client's website. It contains one page: a list of services and prices arranged like a price board, photos of the room and haircut results, business hours per day, and a WhatsApp button that opens a chat containing a schedule request.

Demo barbershop website: Rapi Barbershop

What you get

For a barbershop, the content that is usually accessed by visitors includes:

  • A list of services and their prices, from regular haircuts to beard shaving and coloring, which can be read without needing to zoom in on a mobile phone screen
  • A gallery of haircut results that customers can refer to when they have trouble explaining the style they want
  • Business hours per day, including holidays, as this is the most frequently asked question in chats
  • Photos of the room so that people know what to expect before entering, especially if the location is a bit hidden from the road
  • Address and map that opens a navigation app with just one tap
  • A WhatsApp button with a pre-written message to inquire about schedules or specific barbers

What we do not recommend at the start: a booking system with hourly slots. In a barbershop, one haircut can take 20 minutes or 50 minutes depending on the style, and a barber can suddenly take a leave. A mismatched calendar makes people arrive only to still have to wait, and that feels more frustrating than queuing which they already expected from the start.

Pricing for a barbershop website

A barbershop with one location is almost always sufficient with the Starter package, Rp 1.500.000, which already includes a domain, hosting, and SSL for the first year. The work takes around 3 days, counted from when we receive your complete materials.

The Business package, Rp 5.000.000 with a work duration of 1 to 2 weeks, only makes sense if you have a lot of haircut result galleries that you want to display prominently without making the page heavy, or if you have several branches with different barbers and price lists. The comparison of the contents can be found on the package page.

Questions we often get from barbershops

My customers come directly without an appointment. What's the point of a website?

It's for people who have never been there before. Your existing customers may not need anything, but people who have just moved into the area or just started working nearby need to see prices and haircut results before they dare to come in. The walk-in nature of a barbershop actually makes this page useful, because decisions are made quickly and often while standing in front of the door.

I already have an Instagram account with photos of my haircut results. What's the point of a website?

Things that don't fit on Instagram: a price list that doesn't get buried, business hours per day, an address that can be opened in navigation, and a gallery organized by type of haircut instead of upload date. Both can work together, and we discuss the comparison in the article about website versus Instagram for small businesses.

Can you create a booking system with time slots like an application?

Yes, but that's a web application with a database, not a static page, and the price is very different. Before going that far, try counting how many customers actually want to schedule an appointment from afar. In most neighborhood barbershops, the number is small, and what's more needed is just accurate business hours information.

I want to display each barber one by one. Is that a good idea?

It's good if your customers call them by name, because that's what makes people come back. The risk arises when a barber leaves: the page needs to be updated, and the photo of someone who no longer works there can mislead visitors. If your barbers have a high turnover rate, just show their work without individual profiles.

Next step

Compare what each package includes side by side, or first read what to prepare before you order.